Goodyear Dunlop Geneva (CH)

The Task: Create a representative trade fair stand at the world’s premium auto fair.
The Path: We’ve been supporting our client Goodyear Dunlop for seven years in the planning and implementation of its stand at the International Geneva Motor Show — including planning, design, setup and breakdown, guest management, shuttles and stand management. Special attention is paid to the press area, sponsored by Goodyear. A joint venture with Goodyear and DHL provided journalists with the one-time opportunity to send their collected materials on-site, for free.

The Result: Thousands of visitors, enthusiastic press!