- Guest Management
- Shuttle Service
- Hostess Service
The Task: Targeted communication with German tire retailers to support them in the sales of winter tires.
The Path: In order to give tire retailers the opportunity to learn about the advantages of the new Goodyear UltraGrip 9 winter tire, we rented high-quality cinemas, completely re-decorated the foyer and theater, and invited regional retailers to an unforgettable evening which included an absorbing talk “Live your Strengths” by motivational trainer Jörg Löhr, with tips for successful living, a delicious dinner, and an exclusive screening of the award-winning film Rush.
The Result: 720 enthused retailers and amazing feedback!