The Task: Support of client CAR2GO GmbH during fleet roll outs in planned cities.
The Path: 1100 automobiles in Berlin, 350 in Cologne and 300 in Amsterdam were decaled and positioned at a well-known spot for the press presentation. Afterwards, Getup! to drive provided a driver for each automobile, and the fleet was then driven through the respective city all day to create high street visibility.
The Result: Ample press coverage and attention from the target group.